I noticed today as I was looking at one of Tribune’s smaller newspaper websites (I’m the SEO Manager for Tribune) that there was a significant spike in traffic from Microsoft. It made me take notice of them for once on the pretty little graph within Omniture. Then I thought, “Hmm. I wonder if they could do this on a daily basis?” If Microsoft were to take the top 5% of queries that have the highest number of results (pages to choose from) and simply serve up results starting at page two or page three, would there be a lack in relevance? I’d think for most of the very popular queries that there would be 50+ relevant sites that make sense. Maybe a happy medium would be to serve up the same top 5 but toss in other sites from deeper in the index into the next 5 positions. What will happen? For the sites that can’t seem to break into the top ten results on Google, they will start seeing a higher percentage of traffic from Microsoft and thus they’ll want to do more to tout that, partner with them, etc. Couldn’t Microsoft just gain mindshare with Webmasters, Marketers, SEOs, etc. by employing such a strategy? What are your thoughts?