Brent D. Payne - SEO Specialist

400 E. South Water Street
Chicago, IL 60601
Phone: (509) 714-4888
bpayne@gmail.com

ExperienceFebruary 2008 - PresentTribune InteractiveChicago, IL

SEO Manager

  • SEO specialist working closely with all departments to optimize Tribune Interactive's search engine optimization
  • Responsible for various aspect of search engine optimization for the Tribune network of websites
  • In-house SEO expert responsible for SEO training, establishment of SEO best practices, and SEO site reviews
  • Work closely with SEO consultants and SEO firms to develop search engine optimization best practices
  • Provide training to Video Producers regarding best practices for video SEO
  • Company spokesperson for SEO improvement initiatives throughout the Tribune Interactive network

June 2006 - December 2007Huppin's / OneCall.comSpokane, WA

Business Development Manager

  • In-house SEO specialist working closely with all departments to optimize OneCall's search engine marketing
  • Used ethical/white-hat SEO techniques to produce solid high rankings for numerous keywords
  • Grew search engine sourced traffic 61.42% and revenue 58.32% year over year
  • 38% of all site traffic in October 2007 came from search engines compared to 27% in October 2006
  • Managed the launch of two affiliate sub-sites: http://synergist.onecall.com and http://affiliates.onecall.com
  • Negotiated several partnerships including: Google Checkout, Buy.com Marketplace, and Shop.com
  • Solely managed the OneCall AdWords program improving ROI to +1.7 Net ROI from -1.2 Net ROI

May 2004 - June 2006Targus, Inc.Anaheim, CA

eBusiness Sales & Marketing Manager

  • Built the first eBusiness Channel for Targus
  • Implemented numerous company-wide SEO 'best practices'
  • Established partnerships with over a dozen major etailers including: Amazon.com, Buy.com, NewEgg, and Staples
  • Worked closely with online retailers to improve SEO for Targus products: HTML coding, content copywriting, keyword research
  • Managed the Targus.com U.S. website including: merchandising, promotions, advertising, and content
  • Directly managed the position of Web Content Manager

May 2003 - May 2004SimpleTech, Inc.Santa Ana, CA

eCommerce Sales & Marketing, Director

  • Successfully diluted the successes gained while at Viking Components by engaging in similar activities at SimpleTech
  • Developed and managed the SimpleTech affiliate program increasing affiliate sourced revenue by 30%
  • Established SimpleTech's online advertising campaign for SimpleTech.com
  • Directly managed the positions of Web Content Manager, Web Customer Support, and Online Marketing Communications

November 1996 - May 2003Viking Components, Inc.Rancho Santa Margarita, CA

eBusiness Channel Account Manager

  • Helped Amazon.com to dominate the search engine results for most flash memory related searches
  • Implemented the first ever co-branded site allowed on Amazon.com resulting in an extensive number of inbound links to the Viking domain
  • Utilized Amazon's community features such as 'So You'd Like to', 'Listmania', and customer reviews to flow links towards Viking products
  • Actively engaged in newsgroups, forums, and authority sites such as DPReview to increase link popularity to Viking products on Amazon.com
  • Enlisted well-known participants in the digital camera/flash memory community to link to Viking products on Amazon.com
  • Worked extensively with Amazon's editorial staff to re-write content on Amazon's product pages to be more SEO friendly

Additional ExperienceOwnerLyric Vault2005 - Present
OwnerBDE Consulting2007 - Present
OwnerMemory Finder2001 - 2004


Training / CertificationSearch Engine StrategiesAugust 2007
Google Certified Advertising ProfessionalAugust 2006
Microsoft Office Specialist, Master CertificationSeptember 2004
Franklin-Covey Management TrainingJuly 2006
Microsoft SQL QueriesSeptember 2006

EducationTechnical Sales MajorWeber State UniversityOgden, UT


NameTitle/CompanyPhone Number
ReferencesChad McFaddenSenior Buyer, Amazon.comUpon Request
Michael NubelFormer VP of Sales & Marketing, Viking Components(682) 831-0091
Nelson ChengFormer Product Marketing Manager, Google(718) 285-6777
Fred MartinVP of Operations, Buy.comUpon Request

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